Jeff Goh is President and CEO of Two Chefs On A Roll, Inc., a major supplier of custom savory and bakery products for retailers and restaurants. During the past five years under his leadership, Two Chefs has more than tripled its sales, expanded its operations nationwide, and relocated to a world-class manufacturing site.

Prior to joining Two Chefs, Jeff was an executive for Frito-Lay. As a General Manager, Jeff transformed a start-up operation in China into a national multimillion-dollar business. He successfully launched “cheese-less” Cheetos into the Chinese market, selling over 100 million bags in the first year of operation. Prior to that, Jeff started his career at Procter and Gamble. During his tenure at PG, Jeff was responsible for building the East China division. Jeff has been a partner in a venture capital firm specializing in food, and has served as CEO for an education company.

Jeff is an active member of Vistage, an international organization of Chief Executive Officers. He has a degree in Finance and Entrepreneurship from the University of Southern California. Jeff serves as an advisory board member for the Orange County Human Relations Commission. He enjoys refereeing soccer games and is a Board member for his local region of AYSO.

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