TWO CHEFS ON A ROLL : ADVISORY BOARD

NORRIS BERNSTEIN

Background 1977 - Current
I am in my third decade working as a full-time general management consultant with an emphasis in marketing. My background includes owning and managing three consumer-oriented companies through their various lifecycles as well as having a career in consulting. In other words, I’ve “been there, done that”. With that background. I am able to help clients “play it forward” because of my training in both market segmentation and in understanding the difference between a trend and a fad, arguably the single most vital element in successful business plan development and growth.

My clients have included a range from local start-ups to divisions of Fortune 500 companies. I have lived and worked throughout the US as well as in Australia, Japan, South Africa, Italy, and in Germany where besides consulting, I was also one of the owners and founders of the first chain of chocolate chip cookie shops in Europe.

I have spoken on various topics under the sponsorship of organizations such as USIA in Bulgaria, the former Yugoslavia, Mexico, and Jamaica. I have also met with classes at several universities to talk about business formation and entrepreneurism. I am a member of The Institute of Management Consultants, sit on several civic, corporate and advisory boards, and I am a mentor to Food From The Hood, a student-run company based in South Central Los Angeles.

Background 1952 to 1978
Following graduation, I continued my career in our family restaurant in Long Beach, California. During the years, our family had developed a group of salad dressings that people enjoyed and wished to take home. In 1952, Bernstein's Salad Dressings became a separate company and entered the local marketplaces. I assumed the presidency of the company in 1964 and put together the team that built it from a small regional brand to one of national and international prominence at its time of sale to Nalley's Fine Foods, a division of W.R. Grace in 1974. I left Nalley’s in 1977.